Last week myself and couple of friends were sitting in a local bar enjoying a few pints of beer. I had my Armani watch on and one of my friends noticed it and asked if Armani was a “different watch company or the same one that made the fashionable clothing?”.
Armani; the name signifies iconic Italian style for the fashion conscious. Giorgio Armani launched Armani Exchange in 1991 aimed at targeting the youngsters. You could call Armani Exchange a diffusion brand or a sub brand of the main Armani label. Giorgio Armani intended the brand to be accessible to the youngsters. Young people are carefree, their youthful spirit is the personification of life. Recognising this trend, Giorgio Armani created an exclusive sub brand namely the Armani Exchange that offered affordable clothing and accessories.
The designs reflect street chic culture and a youthful look. Trendy chic is how I would describe the Armani Exchange products and accessories. Our focus today is on watches from Armani Exchange which are designed to appeal to the fashion sensibilities of youngsters. Basically, these are dress watches created with an aim to complement your style.
If you look at the collection of watches from Armani Exchange, you will probably be struck by the fact that the timepieces from Armani Exchange are bold and chunky; a symbol of re-invented metro style. Being an entry level brand meant to be within the reach of the younger generation in terms of cost, Armani Exchange watches are at the lower end of the price range.
Armani Exchange makes fashion watches which you can’t really compare with other high-end Swiss made watches. Dress watches or fashion watches are in a completely different league, meaning you purchase them for their looks rather than their precision. Generally, you wear a dress watch to match with the outfit, more often to define a casual style. It’s an accessory to your wardrobe in the true sense of the word, an embellishment. A high-end watch on the other hand offers different sensibilities when it comes to defining your dressing style. Some of these “real” watches as watch aficionados would say, remain with you through the times.
If you’re looking for a simple watch to wear for work and go well with a casual outfit, take a look at some of the Armani Exchange watches at downunderwatches.com (I purchased mine from this website).
There are some pieces that might impress you with their bold yet uncluttered designs. Take for example the Armani Exchange Drexler AX2626 Quartz Men’s Watch that is retailing for $177 here. It is a basic timepiece with the date and chronograph function. Even with three sub dials placed on the lower half of the face it has a neat look giving you the time at a glance. The rose gold tone case and markers along with brown leather strap beautifully complement the blue dial of this handsome timepiece.
The Armani Exchange brand may not be the choice of watch collectors, but it certainly holds its own in the dress watch category.