“Mom, can I have that wrist watch you promised me last month?” My daughter asked when she returned from college yesterday. I’d love to have one of those stylish Armani Exchange watches, she said. Now, I needed some more information on the brand she was talking about. Was it the same as the famous brand that made stylish clothes?  Do they make watches too? I wondered. Well, thankfully, the internet is a storehouse of information – you could find out about anything under the sun just with the click of the mouse.  So, online research it was; to improve my…

Last week myself and couple of friends were sitting in a local bar enjoying a few pints of beer. I had my Armani watch on and one of my friends noticed it and asked if Armani was a “different watch company or the same one that made the fashionable clothing?”. Armani; the name signifies iconic Italian style for the fashion conscious. Giorgio Armani launched Armani Exchange in 1991 aimed at targeting the youngsters. You could call Armani Exchange a diffusion brand or a sub brand of the main Armani label. Giorgio Armani intended the brand to be accessible to the…